It’s a bit like the grammar school textbook
instruction on diagramming a sentence, the nearly extinct dissection of subject
and predicate into their individual components; the idea we’ll somehow construct better sentences if we can
visualize how each part functions. Except we are diagramming me, attempting to
put our fingers on the precise descriptors explaining what makes me who I am, that
certain je ne sais quoi I bring to my work, what I do differentiating me from
the pack.
Of course there’s the discomfort creeping in with the thought of
proclaiming my unique talents. If I were
a megalomaniac I’m certain
this wouldn’t be an issue, but as I work on what
I might say, I’m
discovering the real problem is the lack of clarity in my message. I know what
I do well, but I don’t always recognize
what it is I do well that no one else is doing. And I’m struggling to pipe up in my voice, as opposed to droning
in the one sounding like everyone else.
My first draft is loaded with dry
corporate speak, a litany of metrics and statistics, the familiar markers of success
in my industry, an inhuman spouting of recent accomplishments. The only cue I
give my reader to distinguish my list from that of any other is my photograph
at the top of the page. We’re a world
focused on results. We bring in new
clients, attract top talent, grow our businesses, we make money for our
companies. But the numbers and associated clichéd buzzwords don’t tell the story. They translate into finite,
static snapshots in time, incapable of doing justice to, nor honoring, the
living, breathing human beings producing them.
Sure, the numbers are there to
talk about what’s achieved, but
along with them is the need to somehow impart how it’s achieved. There’s a latent repeatable process I’ve never uncovered nor unpacked; it’s a secret recipe honed over time, applied in all
walks of my life. A conglomeration of
parts of speech buried in the sentence that is me, begging to be called out
individually and studied in their own right if I’m ever to tell a compelling story.
We’re all a bit myopic about ourselves. We tend to think what we do isn’t so special, surely others use our technique, look
at issues from a similar vantage point, draw comparable conclusions, or inspire
the same ideas. We often need to seek
out our colleagues and loved ones to show us how we’re different and point out where we need to place
the “extra” in front of “ordinary”.
And so he and I draw my diagram,
consulting the dictionary and thesaurus, searching for words I can comfortably
put in my mouth, swirl around and share back with the world in a voice that rings
true. Even as my story begins to take shape, I’m still tempted to stay within the safe bounds of
the vernacular of my industry. I’m fearful my
words will be too different, too human for the staunch world of business. But I
need them to be. I’m connecting my dots, deconstructing myself for understanding,
allowing for a richer depiction of how it is I do what I do, over and over
again, for winning results. It’s a story no one else can tell.
splash of air clear
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