I’m a big fan of the current marketing campaign Athleta is running. This company sells athletic wear for women, and quite honestly, it makes me drool. It’s practical, colorful, durable, fashionable, and branded with the super cool tag line “Power to the She”. I’m sure I own way too much of this apparel, but I can’t help myself. The advertisements in magazines and their product catalogues are a clever play on words that encompasses the essence of today’s women, and they never fail to catch my eye. So here’s my ode to Athleta. Rock on, girls.
Be brave.
Brave the cold.
Fuel the fire.
Fire on all cylinders.
Speak up.
Speak out.
Take nothing for granted.
Grant grace.
Ruminate.
Illustrate.
Collaborate.
Validate.
Show the love.
Love what you do.
Do what matters.
Matter to others.
Make space.
Make time.
Make cookies.
Pull out the thorn.
Pull back the arrow.
Step on the gas.
Break the glass.
Break open.
Open doors.
Spin the big chair.
Be giddy.
Giddy up.
Finish what you start.
Start your engines.
Start dinner.
Feed your soul.
Set the table.
Set the stage.
Stage a coup.
Coup de grâce.
Power to the She.
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